Privacy policy

Beautyresidence OÜ undertakes to protect the privacy and safety of the data of our customers and visitors of the website

This Privacy Policy describes what personal information is collected and how it is used by Beautyresidence OÜ is entitled to update this Privacy Policy by publishing a new version on the website. Please check this page from time to time to be informed of any changes.

The website processes, publishes, stores and uses your personal information safely, honestly and legally under EU and international law.

Personal Data Collection

Beautyresidence OÜ may collect and use the following types of personal information:

  • information on the use of this website (including IP address, geographical location, browser type and version, operating system, referral source, length of a visit, page views, website navigation paths, time and date of a visit, other statistics. We can also use the third-party services, for example: e-banking and e-delivery services, MailChimp, Google Analytics, Yandex.Metrika and Facebook for collecting, tracking and analyzing data, as well as for delivery and payment receipt);
  • information on transactions made between you and us, or with respect to this site, including information on any goods and services purchased by you;
  • information that you provide to register on the website (comprising e-mail address, name and surname, billing and delivery addresses);
  • information that you provide to subscribe to services, e-mail alerts;
  • any other information that you share with to

Other Data Collection

Also, we collect anonymized data, i.e. data that cannot be attributed to a specific individual (gender, age, language preference, location). In addition, we can collect aggregated data on customer activities in our online store. This data is collected and used to provide customers with more appropriate information, as well as to obtain information about products, services and sections are of prime interest. In this Privacy Policy, aggregated data is considered anonymized.

Use of Personal Information

Beautyresidence OÜ may use your personal information to:

  • manage this website;
  • personalize the website for you;
  • provide access and opportunity to use the website services;
  • send you purchased goods (through the provision of delivery information to logistics partners);
  • render purchased services to you;
  • send you notices and invoices, collect payments from you;
  • send you notifications by e-mail that you requested;
  • work with inquiries, feedback and complaints submitted by you, about you or in connection with the service;

Through the e-mail address you provide, we may periodically send promotional e-mails about new products, special offers or other information which we find interesting for you;
Also, we may use your personal information to contact you and ask for your permission to use/disclose your purchase history in our marketing or promotional materials.

What Are Cookies?

Cookies are small text files that are loaded on your computer or mobile device by the websites that you visit. At each subsequent visit, these files are sent back to the website recognizing them. Cookies operate as the memory of a particular home page, by allowing to identify you during the follow-up visits and restore your settings, making the website more user-friendly. For more information on cookies, and how to manage or delete them, see

Essential cookies – These are the cookies that are essential for to perform basic functions. These include those required to translate website content to user preferred language and store cookie preferences.

Analytics cookies – These are set by trusted third party networks (e.g. Google Analytics, Yandex.Metrika and etc.) to track details such as the number of unique visitors, and page views to help improve the user experience.

How Do We Use Cookies?

The website uses cookies to remember:

  • whether a user has already been informed of the use of cookies;
  • when did the last action on the site take place;
  • information entered in the search fields.

Essential Cookies

_icl_current_language – Used to determine user’s language during AJAX requests (i.e. quote submissions, etc.).

wp-wpml_current_language – Used to determine current page language.

wpml_browser_redirect_test – Used to determine if cookies are enabled.

wpml_referer_url – Used to determine previously visited page url.

_icl_visitor_lang_js – Stores the redirected language.

cck_cookie_settings – Used to remember user’s cookie preferences.

Analytics Cookies


_ym_metrika_enabled – Checks whether other Yandex.Metrica cookies are installed correctly.

_ym_isad – Determines whether a user has ad blockers.

_ym_uid – Used for identifying site users.

_ym_d – Saves the date of the user’s first site session.

yabs-sid – Session ID.

_ym_debug – Indicates that debug mode is active.

_ym_mp2_substs – Used for Target Call.

_ym_visorc_* – Allows Session Replay to function correctly.

_ym_hostIndex – Limits the number of requests.

_ym_mp2_track – Used for Target Call.

i, yandexuid, yuidss – Used for identifying site users.

ymex – Stores auxiliary information for Yandex.Metrica performance: ID creation time and their alternative values.

usst – Stores auxiliary information for syncing site user IDs between different Yandex domains.

More information can be found here:

Google Analytics

_ga, _gid, _gat_* – Google (Universal) Analytics, a web analytics service provided by Google Inc. ( Google (Universal) Analytics uses methods that allow us to analyse the use of the website and allows us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using it.

Facebook Pixel

We use the Facebook Pixel to track user behavior, which enables us to send you relevant, targeted advertising on Facebook. It’s a tracking pixel that collects information about you, which is used to build and optimize target audiences for Facebook ads. For example, it collects and sends data, which is connected to an identifier such as your name or IP-address, to Facebook regarding that you have visited our site and what you clicked on.

More information about Facebook cookies can be found here:

How to Disable Cookies?

Cookies can be disabled or deleted at will. For details, see: You can delete all cookies on your computer, and you can also configure most browsers to block cookies from being stored. But in this case, you have to manually make all the website settings each time and it is also possible that some services and functions will not work.

Yandex.Metrika cookies can also be disabled via opt-out addon:

Google Analytics cookies can be disabled via opt-out addon:

Disclosure of Information

We may disclose your personal information to the extent reasonably needed for the purposes set by this Privacy Policy.

We may also disclose your personal information:

  • to the extent required by law;
  • in connection with the current or upcoming legal proceedings;
  • to establish, exercise or protect our legal rights (including providing information to other individuals in order to prevent fraud and reduce credit risk).

Contact Details

Controller: Beautyresidence OÜ, reg. no. 11741248
Legal address: J. Poska 45, 10150 Tallinn
Legal background: Beautyresidence OÜ legitimate interests

By accepting the terms of the Privacy Policy, the customers entitle Beautyresidence OÜ to automatically process their data. The customers can withdraw their consent at any time either on our website or by sending us a written declaration. The declaration or withdrawal of consent is not retroactive.

In case of any questions related to this Privacy Policy or how uses your personal information, please email us at